{"id":49019,"date":"2026-02-17T22:12:45","date_gmt":"2026-02-17T18:42:45","guid":{"rendered":"https:\/\/unesco.ir\/the-third-national-brand-congress-held-emphasizing-the-link-between-the-economy-knowledge-and-technology-governance\/"},"modified":"2026-02-17T22:12:45","modified_gmt":"2026-02-17T18:42:45","slug":"the-third-national-brand-congress-held-emphasizing-the-link-between-the-economy-knowledge-and-technology-governance","status":"publish","type":"post","link":"https:\/\/unesco.ir\/en\/the-third-national-brand-congress-held-emphasizing-the-link-between-the-economy-knowledge-and-technology-governance\/","title":{"rendered":"The Third National Brand Congress Held, Emphasizing the Link between the Economy, Knowledge, and Technology Governance"},"content":{"rendered":"<table>\n<tbody>\n<tr>\n<td style=\"text-align: justify;\"><strong>The second edition of the National Brand Diplomacy Forum, entitled \u201cNational Brand Congress \u2013 National Power,\u201d was held with the participation of the Secretary-General of the Iranian National Commission for UNESCO and a number of officials, executives, and experts in the economic and scientific fields. The event highlighted the role of human capital, scientific credibility, and knowledge-based development in enhancing the national brand.<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>At the event, following an examination of economic and trade challenges by experts and executives, Dr. Hassan Fartousi, Secretary-General of the Iranian National Commission for UNESCO, delivered a speech entitled \u201cIran\u2019s National Brand: From Economic Competitiveness to Global Knowledge Credibility.\u201d He emphasized the role of human capital, scientific credibility, and responsible technology governance in shaping the national brand.<\/p>\n<p>He noted that a sustainable brand is built not only through production and exports, but also through the quality of education, digital skills, international scientific cooperation, sustainable development, and technology ethics, all of which are key factors in enhancing Iran\u2019s international image. Dr. Fartousi also stressed the importance of aligning national policies with global standards and leveraging UNESCO\u2019s capacities to promote knowledge-based development and social responsibility.<\/p>\n<p>The role of the Iranian National Commission for UNESCO as a scientific and governmental body in strengthening the national brand through synergies among the country\u2019s education, science, and industrial sectors was also emphasized. Dr. Fartousi proposed that, in addition to economic and industrial indicators, complementary indicators such as international scientific cooperation, the quality of human capital, and the level of responsible technology governance should also be taken into account when assessing the national brand.<\/p>\n<p>At the conclusion of the ceremony, a number of the country\u2019s leading entrepreneurs were honored in the presence of the Secretary-General of the Iranian National Commission for UNESCO and other officials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The second edition of the National Brand Diplomacy Forum, entitled \u201cNational Brand Congress \u2013 National Power,\u201d was held with the participation of the Secretary-General of the Iranian National Commission for UNESCO and a number of officials, executives, and experts in the economic and scientific fields. The event highlighted the role of human capital, scientific credibility, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":49018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_uet_extra_title":"","footnotes":""},"categories":[36,37,79,78,122,1],"tags":[2067,2395,2396],"class_list":["post-49019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-36","category-37","category-79","category-78","category-122","category-1","tag-2067","tag-2395","tag-2396"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Third National Brand Congress Held, Emphasizing the Link between the Economy, Knowledge, and Technology Governance | Iranian National Commission for UNESCO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unesco.ir\/en\/the-third-national-brand-congress-held-emphasizing-the-link-between-the-economy-knowledge-and-technology-governance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Third National Brand Congress Held, Emphasizing the Link between the Economy, Knowledge, and Technology Governance | Iranian National Commission for UNESCO\" \/>\n<meta property=\"og:description\" content=\"The second edition of the National Brand Diplomacy Forum, entitled \u201cNational Brand Congress \u2013 National Power,\u201d was held with the participation of the Secretary-General of the Iranian National Commission for UNESCO and a number of officials, executives, and experts in the economic and scientific fields. 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